A Creative Director with a passion for branding, currently living in Sydney.
〰️
〰️
Currently
Taking on projects, collaborations and freelance work, whilst setting up an independent agency.
Previously
I'm lucky to have worked with lovely people in some amazing parts of the world.
DESIGN STUDIO Sydney
↳ Creative Director, Contract
FOR THE PEOPLE Sydney
↳ Creative Director
R/GA New York & Berlin
↳ Design Director → Creative Director
TURNER DUCKWORTH New York
↳ Design Director
APPLE INC. Cupertino
↳ Senior Designer → Art (Design) Director
RE Sydney
↳ Mid-weight Designer → Senior Designer
FROST* Sydney
↳ Intern > Designer
Brands I’ve worked with
Apple, Be Equitable, BlackRock, Commbank, E.ON, Eucalyptus, Evolved by Nature, Griffin Theatre Company, Ikea, Illumina, Melbourne Recital Centre, Museums of History NSW, NASA JPL, Oprah's Bookclub, Optus, Oreo, Qantas Siemens, Shopify, Tech Central, Time, Zurich.
Judging
Brand Impact Awards, Best Awards, AdFest, Diemen Awards.
Mentoring/talks
D&AD New Bloods UTS, Enmore Tafe, Shillington, AGDA, Creative Natives
Selected work
Be Equitable
From white founders to an Afro-Latina woman Owner/CEO. A brand that needed to reimagine how diversity and equity is currently portrayed, whilst celebrating a passionate team of IDEA professionals dedicated to long term systemic change.
Tech Central
A newly designated tech and innovation district in Sydney, home to some of Australia’s most exciting startups, world-class universities, research institutes and unicorns.
Easy Lover
The love for a humble sandwich paired with a beautiful friendship = Easy Lover. A new concept sandwich store coming to somewhere in Melbourne soon.
→ Coming soon
Museums of History NSW
A new cultural institution comprising of the states largest collections of historical archives and historical sites. A brand that needed to cater to the needs of a large organisation whilst making space for previously untold stories of our past, present and future.
Time
Tapping into the charm and unique humour of Malaysians and the eclectic ways in which they really use the internet. Time.com needed to demonstrate how an internet provider can do more than offer fast reliable connection and competitive prices, but actually engage with and celebrate the people it serves.
Apple Inc.
I worked at Apple headquarters in Cupertino as part of the design team from 2014 – 2017. The work is confidential but I'm happy to have a chat about it.
Confidential
Illumina
The world’s largest genomics company in need of a brand to demonstrate positive progress and utility, for all.
→ View project