Time

In Malaysia, getting the internet can be confusing and a little overwhelming. Customers have put up with poor internet services, and even poorer customer service. What customers really want is their internet to simply work, as well as value, speed and great customer service. That's why Time exists. Entering the market over 20 years ago to become Malaysia's challenger provider for homes and businesses. As local regulations change, the differences in speed and stability across the providers will equalise. Time recognised that their brand would need to play a greater role in reinforcing their position as the provider of choice.

Good internet service is essential to our daily lives. We use the internet for our jobs, to buy fashion, learn a skill, play a game, connect with communities, manage investments, keep up with the latest trends, manage our homes and more. Time's new identity captures that flex through a voice-led, typographic system. Each tier communicates the various ways we engage with the internet. Local artists in Malaysia were engaged to create relevant illustrations and typographic expressions as part of the toolkit. Time can talk to its customers directly whilst integrating irreverent and approachable expressions of life and the internet.

Created at For The People with, Jason Little, Mac Archibald, Joseph Dennis, Mathieu Réguer, Mabel Tu, Farah Smurthwaite, Damian Borchok, Matt Pearce, Mat Groom, Daniel St. Vincent, Atsaya Gabiryalpillai, Dash O’Brien Georgeson, Emma Turney, Chern Loo & Shu Yee.

More in depth case study can be viewed here
https://www.behance.net/gallery/154812869/Time